Since the day we started, we have made it our mission to deliver high quality innovative products.

Established in 2000, SUP.co.uk has been committed to providing the best in paddleboarding and foiling equipment, both online and at our shop with our highly trained staff, giving unbiased information for over 2 decades!

SUP.co.uk for us is a way of life. We don’t believe age, gender or past actions define you, only your ambition and desire for today.

We differentiate ourselves through a combination of ability so no matter where you are just starting out or are an 80 year old paddleboarder, there is someone here who can help you.

Our dedicated team is committed to assisting you throughout your entire purchasing journey, from expert advice on selecting the right board to providing comprehensive after-sales support. With our reliable customer service, you can shop with confidence, knowing that we are always here to help.
As a company that has been in the watersports industry for over two decades, we have established strong relationships with our suppliers and partners. This allows us to offer competitive prices without compromising on the quality of our products. We continuously update our inventory to ensure that our customers have access to the latest and most innovative kite equipment available.

We hope this site has provided you with enough information on the products available. If you require further information on any products, or are interested in a product that you cannot see on the website - please do not hesitate to contact us for further information.

Why not drop-in and see us in person at:

Studio 2-4 Euro Business Park,
Summerton Road,
West Midlands,
B69 2EL,
United Kingdom



Get in touch and let us answer them for you.