Since the day we started, we have made it our mission to deliver high quality innovative products with a prompt and free delivery. SUP is committed to providing the best in SUP and foiling equipment, both online and at our shop with our highly trained staff, giving unbiased information.

SUP for us is a way of life. We don’t believe age, gender or past actions define you, only your ambition and desire for today.

We differentiate ourselves through a combination of ability so no matter where you are in your SUP adventure, there is someone here who can help you. We also have deep roots in yoga and health communities as well as foiling practices alike.

Situated on the Birmingham canal network in the heart of the Black Country Sup.co.uk has over 100 miles of waterways on our doorstep.

You can take in the historical industrial landscape and magnificent feats of waterway engineering or paddle through the old Limestone mines and caverns alongside the Black Country museum where all five seasons of Peaky Blinders were filmed.

Why not drop-in and see us in person at:

Studio 2-4 Euro Business Park,
Summerton Road,
West Midlands,
B69 2EL,
United Kingdom


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